12pm - 1pm

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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Discrimination Training

Friday
, 
September 
27
 at 
7:00pm
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Discrimination Training

Everyone knows that equality of opportunity is a precious commodity, but everyone also knows that discrimination is neither fair nor right. Sadly, it continues to be a major problem throughout the world. We have all seen examples of people - men, women, children, young and old - being treated unequally simply because of who they are. There is no place for racism or sexism.

Unfortunately, these days, equality of opportunity and diversity of opportunity are gone. In fact, they are two sides of the same coin: Each side believes that it is acceptable to treat people differently because of their gender, race, religion, ethnicity or any other category. But each side also knows that true equality cannot exist without the other - that treating people equally will guarantee true diversity. This is why there is so much pressure from businesses to diversify their staffs. They know that doing so will not only create a more balanced work force, but it will help businesses succeed.

Too often, however, people get caught up in the rhetoric of this debate. They tend to forget that in order for a business to succeed, it has to be successful. Its culture must be welcoming and diverse. And in order to be successful culturally and socially, it needs to take on people from every walk of life, every colour and every creed. This is what makes us a country.

There are many places to go for equality of opportunity and diversity of opportunity training. The most obvious is of course the workplace. But don't overlook the small things. At your local shopping mall, look for signs that say something about tolerance. At the local supermarket, look for statements about inclusion and equality of opportunity.

A good place to start is with the Human Rights Campaign. The aim of the HRC is to ensure that your company takes all reasonable steps to protect your employees, clients and fellow workers from any kind of discrimination. You can also contact the organization itself if you feel you need further information. If you have a specific question or problem, feel free to contact the office of general manager - they will be able to give you a direct answer.

Another good place to look for training is within your own organisation. Have you ever considered doing some workplace diversity training? A diversity and equality training could make a big difference in how you manage your staff. You might be surprised by the results. If you've not already done so, now is a good time to start.

Do a bit of research online to find out what training providers in your area have to offer. Make sure that any provider you choose is fully licensed and that they operate in line with industry standards. Trainers who are accredited by employers' bodies like the Independent Commission of Discrimination Law (OCDL) and the British Medical Association (BMAA) are likely to be experts in their field. These individuals will provide you with comprehensive, industry-relevant training that will help you develop your own skills as well as ensuring that your staff are protected against any kind of discrimination.

Remember, there's more to equality and diversity in workplaces than just hiring qualified staff. It's about creating a work environment that's comfortable, supportive and effective for all. Always keep training and development top of your agenda. Your business's success depends on it.

Do your best to train your existing employees, too. Give them helpful information about workplace equality training, too. They'll be better equipped to handle different situations, from pregnancy to new baby boomer employees. The more knowledgeable an employee is about the laws and legal issues, the better equipped they are to challenge a colleague's actions when they feel wronged. Training is a powerful way to build solidarity within a team. It keeps people committed to their tasks and increases productivity.

Enroll your staff in a training course or workshop. Enrolling everyone in your company into one of these programs is a great idea. You can give them a refresher on basic employment law, harassment law and other relevant training. This kind of training is also incredibly valuable in terms of getting your HR department up to date. When employees know the rules, they'll be better able to handle conflicts.

There's no doubt about it - workplace equality training is invaluable. It helps you manage conflict so that you can focus on providing a healthy and safe work environment for your employees. Remember, there's no training program that's going to be effective if your staff aren't learning it. Take steps to ensure that they're as well-informed as possible by implementing good equality training practices at your company.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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